Very few people will believe this, but I have a tendency to say things without thinking them through.
No, it’s true! I can take an ordinary moment and make it painfully awkward like a magician, if magicians (like other than Criss Angel) specialized in making people cringe.
Abra-kid-ohgod.
Several summers ago I arrived on the scene at one of Jack’s Little League games and found another mom bouncing her criminally adorable, superchubby 6 month old on one knee. I gasped, and without a second thought I blurted, “Oh my god! Look at those thighs! I could just eat them!”
My husband tried to crawl under the bleachers. Everyone else just paused and got really quiet, like some loud fruitbasket had just announced that she wanted to chow down on a thick slice of underage boy thigh. That particular teammate of Jack’s didn’t come back after that season, but I’m sure there is a significant no connection.
Law & Order: SVU tone aside, I stand by my remarks. Baby chub is scrumptious. Don’t believe me?
If you can resist that, I don’t want to understand you. This little Miss is enjoying those few short months in her life when she lays around eating all day, she’s never met a treadmill, and she gets extra points for taking high quality naps. If she weren’t so damn cute I’d hate her.
I also can’t hate her because those Lit’l Smokie toes won’t pass for very long, and before she knows it she’ll be a kid. Traditionally, baby chub melts away when Pitter Patter becomes Make Like It’s A Prison Break, but these days it seems like the baby chub is lingering longer, or never going away at all. You might even call it an epidemic. Okay, so everyone is calling childhood obesity an epidemic, and the state of Georgia thinks they know what to do about it.
Here’s what they’re doing, with my expert paraphrasing: Let’s take a few carefully selected kids who are already seasoned targets for jokes and put them on big giant billboards. Maybe we can even splash big red words like “problem” and “fat” on there because the kids themselves will have no trouble discerning that these are messages targeted toward their parents and no one is actually calling them a big fat problem.
As ABC News and this article note, strong4life went with this approach because “75% of parents with obese children were not aware that their kids were overweight”, and “50% of parents didn’t realize childhood obesity was a problem to begin with”. I’m just not buying it. With those kinds of eye popping numbers, I have to think that these are parents simply suffering from fairly common parental ailments like denial, revision, and maybe a wisp of delusion. My child is a flipping genius, tomorrow’s LeBron James, the next Mozart, a budding Renior. It’s just a little baby fat.
Let’s suppose for a moment that this campaign, which the Truthful Mommy blog rightfully gave a good throat punching to on Thursday, isn’t ridiculously insulting to its audience and Georgians really aren’t aware that overweight isn’t healthy. Nearly 40% of the kids in the state are obese, but guess what? So are 30% of the adults. My state is even fatter. I have a really tough time believing this is lost on anyone. If adults have trouble cracking the “eat less/better, move more” code, doesn’t it make perfect sense that they can’t help their kids do the same? Yet, I don’t see anyone rushing to put obese adults on display along the Interstate, or (god forbid) figure out what it is that’s making the code so tough. This strikes me as the Toddlers & Tiaras of anti-childhood obesity campaigns, where exploiting children and editing up a million reasons to help the rest of us feel superior about our parenting is an instant win.
Getting families healthy is a community concern that cannot be reduced to, “Hey, do you know your kid is fat?” The BIG FAT PROBLEM is complicated, like poverty, safety, food desert, ubiquitous advertising of crappy food directly to children, garbage filled school lunches, recess creep, gym class battles and general all around economic upheaval complicated. What isn’t complicated is the fact that good health starts at the top and the overwhelming majority of parents care for their kids and want what’s best for them. The sad looking kids in the strong4life ads used to be smiling, round 6 month olds bouncing on someone’s knee, but things are a bit different and a lot more hurtful when a kid understands what all the crazy tall people are saying.
Georgia strong4life, I feel confident in telling you that you’ve missed the mark. As anyone at Little League can tell you, I’m a total expert on both discomfort and crazy tall people.